Tourism into the future - towards 2020, and beyond

Anwar, Sajid, and Hamilton, John (2005) Tourism into the future - towards 2020, and beyond. Tourism Recreation Research, 30 (3). pp. 77-85.

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In the future the tourism industry is likely to be affected by at least five key global forcing factors - population, geopolitics, economics, technologies, and the natural environments, and it will find new ways to strategically position across its global market. It will likely adopt multiple virtual, and physical, integrated value-adding strategies and approaches. Targeting the tourist of the future will involve an array of response-driven approaches across a range of markets, market levels and localities. Many of these changes will be driven by new technologies creating a new era of cybertourism. It is essential that the tourism industry position itself as a strategic early mover - planning, trialling and incorporating emerging ideas and technologies, and applying multiple market strategies, to deliver new business options such as ‘e-tourist houses’. Such ideas will generate new streams, thereby further strengthening the industry’s global competitiveness into the future. This paper examines a range of issues that are likely to impact and to some extent the future directions of the tourism industry.

Item ID: 7183
Item Type: Article (Research - C1)
ISSN: 0250-8281
Keywords: cyber-tourism; e-tourism houses; forcing factors model; future tourism; marketing strategy
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Date Deposited: 18 Mar 2010 02:24
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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