Youth tourism markets in Australia: comparing the travel behaviours of international English language students and backpackers

Pearce, Philip, and Son, Aram (2004) Youth tourism markets in Australia: comparing the travel behaviours of international English language students and backpackers. Tourism, 52 (4). pp. 341-350.

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Abstract

This study explored select youth tourism markets in Australia by assessing differences and similarities in travel behaviours for international English language students and backpacker travellers. These two markets were compared in relation to tourist destinations visited, travel activities, and travel patterns including party size, type of transportation and accommodation. Both primary and secondary data were considered. Both groups were likely to emphasise experiencing the Australian natural environment, they wanted to understand Australian culture and its lifestyle and they did participate in a wide range of activities. It was also found that there were substantial differences between the travel patterns and preferences of the two groups. International English language student travellers were more likely to travel with a large group of people and had a strong tendency to use public hotel or motel accommodation. The results of the study also indicated that compared to backpackers, international students were more likely to be interested in city-based travel activities. The findings of this comparative study could provide subtle guidelines to help attract different components of the international youth traveller market.

Item ID: 7166
Item Type: Article (Research - C1)
ISSN: 0494-2639
Keywords: Australia; backpackers; international students; market segment; travel behaviour
Date Deposited: 24 Mar 2010 05:08
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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