Scarinci, Janice, and Gene, Jeffers (2017) Theme park success and flop factors: a survey of Orlando creative and operations professionals. In: [Presented at the 4th World Research Summit for Tourism and Hospitality]. From: 4th World Research Summit for Tourism and Hospitality, 8-12 December 2017, Orlando, FL, USA.

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Abstract

This research explores how theme park creative and operations professionals in Orlando, view the importance of various factors contributing to the success or failure of their theme park. The literature review examines factors affecting tourist travel decision, and key factors in designing and operating theme parks for success and guest satisfaction. Based on their review, an online survey instrument was developed and implemented that focused on Orlando-based theme park professional rating of success and "flop" factors. The desired outcome of this research is to initiate a discussion and prompt further research into creative and operations professional at theme parks.

Item ID:	70974
Item Type:	Conference Item (Presentation)
Date Deposited:	02 Dec 2021 01:58
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 40% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350803 Tourism management @ 60%
SEO Codes:	11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110402 Socio-cultural issues in tourism @ 100%
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