Animals of Instagram: taxonomic bias in science communication online
Heathcote, Grace (2021) Animals of Instagram: taxonomic bias in science communication online. Journal of Science Communication, 20 (4). A10.
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Abstract
There are currently no published studies examining taxonomic bias on Instagram. To address this knowledge gap, this study examined seven popular science communication accounts for a year and found that the majority of posts featured vertebrates. However, non-insect invertebrates attracted the highest measures of positive audience engagement (likes, views and comments), suggesting a mismatch between the preferences of science-seeking audiences online and the information being offered to them. These results challenge traditional notions of charismatic megafauna and could improve conservation outcomes of traditionally under-represented species like invertebrates.
| Item ID: | 70627 |
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| Item Type: | Article (Research - C1) |
| ISSN: | 1824-2049 |
| Keywords: | Environmental communication, Public engagement with science and technology, Science and media |
| Copyright Information: | © TheAuthor(s). This article is licensed under the terms of the Creative Commons Attribution — NonCommercial — NoDerivativeWorks 4.0 License. ISSN 1824-2049. Published by SISSA Medialab. jcom.sissa.it |
| Date Deposited: | 26 Apr 2022 01:54 |
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