Animals of Instagram: taxonomic bias in science communication online

Heathcote, Grace (2021) Animals of Instagram: taxonomic bias in science communication online. Journal of Science Communication, 20 (4). A10.

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There are currently no published studies examining taxonomic bias on Instagram. To address this knowledge gap, this study examined seven popular science communication accounts for a year and found that the majority of posts featured vertebrates. However, non-insect invertebrates attracted the highest measures of positive audience engagement (likes, views and comments), suggesting a mismatch between the preferences of science-seeking audiences online and the information being offered to them. These results challenge traditional notions of charismatic megafauna and could improve conservation outcomes of traditionally under-represented species like invertebrates.

Item ID: 70627
Item Type: Article (Research - C1)
ISSN: 1824-2049
Keywords: Environmental communication, Public engagement with science and technology, Science and media
Copyright Information: © TheAuthor(s). This article is licensed under the terms of the Creative Commons Attribution — NonCommercial — NoDerivativeWorks 4.0 License. ISSN 1824-2049. Published by SISSA Medialab.
Date Deposited: 26 Apr 2022 01:54
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