New edges from China: emerging tourism markets driven by young Chinese

Li, Jing, and Xu, Ding (2020) New edges from China: emerging tourism markets driven by young Chinese. In: Pearce, Philip L., and Correia, Antónia, (eds.) Tourism’s New Markets: drivers, details and directions. Goodfellow Publishers Limited, Oxford, United Kingdom, pp. 21-36.

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[Extract] China’s situation of remarkable development growth has attracted global research attention across a wide set of fields, including tourism. The rapid expansion of Chinese tourist markets has particularly drawn the attention of tourism researchers and marketers (Li et al, 2010). China is now a major tourist-generating market source for several countries; for example, it was the second top source of international visitors in 2018 for both Australia and New Zealand (Australian Bureau of Statistics, 2019; Statistics New Zealand, 2019). For 2018, there were 84.3 million outbound trips by Chinese, and the China Tourism Academy estimated an increase (China Tourism Academy, and Ministry of Culture and Tourism of the People’s Republic of China, 2019). At the time of writing this chapter, there are global concerns about the new coronavirus in all countries where tourist-generating market source travel. This widespread concern reinforces two key points: the disruptions to markets that such pandemics and major shocks can cause to twenty first-century mobility, and the increasing reliance on the Chinese market to provide growth for many countries. The authors of this chapter take the view that disruptions such as the coronavirus may be on a grand and alarming scale, but historically tourism has recovered from these kinds of disasters because of the overriding desire people have to see other places and fulfil their travel dreams (Pearce, 2019).

Item ID: 67963
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-911635-64-2
Keywords: Chinese tourist markets; young Chinese tourists; emerging trends; cultural values; video blogs
Copyright Information: Copyright © Philip Pearce, Antónia Correia, 2020
Date Deposited: 05 May 2021 01:56
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350804 Tourism marketing @ 50%
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350899 Tourism not elsewhere classified @ 50%
SEO Codes: 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110499 Tourism services not elsewhere classified @ 100%
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