Visitors’ spatio-temporal behavior at a zoo in China

Xu, Ding, Cong, Li, and Wall, Geoffrey (2020) Visitors’ spatio-temporal behavior at a zoo in China. Asia Pacific Journal of Tourism Research, 25 (9). pp. 931-947.

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Information on tourists’ spatio-temporal behavior is useful for destination marketing and management. GPS data collection, GIS and statistical analyses of survey data from a zoo in Beijing are reported. Results indicate that seven behavior patterns exist that are distinct according to demography and visit attributes. Tourist behavior is influenced by animal features (e.g. the number of animals, endangerment category, feeding habits and aggressiveness), the environment (exhibition openness and hygiene), and service facility attributes (e.g. retail facilities, toilets, recreational facilities and catering services). The findings provide insight into the behavioral characteristics of Chinese zoo visitors and factors that influence them. The results can be used to enhance environmental and exhibition design, visitor flow forecasts and tourists flow distribution.

Item ID: 67962
Item Type: Article (Research - C1)
ISSN: 1741-6507
Keywords: Asia pacific, captive wildlife, China, GPS, tourism attraction, tourism marketing, tourists’ flow, tourists’ spatio-temporal behavior, Wildlife tourism, zoo
Copyright Information: © 2020 Asia Pacific Tourism Association.
Funders: Ministry of Education of People’s Republic of China (MEPRC), National Natural Science Foundation of China (NNSFC), Central Universities (CU)
Projects and Grants: MEPRC grant number 18YJC760146, NNSFC grant number 41601129, CU grant number 2015ZCQ-YL-04
Date Deposited: 04 May 2021 21:45
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350803 Tourism management @ 50%
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 50%
SEO Codes: 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110499 Tourism services not elsewhere classified @ 100%
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