Ecotourism industry in constrained environments: Bhutan as a case study

Azzali, Simona, He, Qingyao, Shen, Tianhui, Li, Xinyi, and Jiang, Qifeng (2021) Ecotourism industry in constrained environments: Bhutan as a case study. In: Azzali, Simona, and Thirumaran, K., (eds.) Tropical Constrained Environments and Sustainable Adaptations. Managing the Asian Century . Springer Nature, Singapore, pp. 95-114.

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Abstract

This chapter analyses the current situation of tourism in Bhutan and discusses the opportunities and challenges of ecotourism in this country. It combines Bhutan’s tourist data, the current tourism policy of the Bhutanese government and the government's measures for culture and environmental protection, exploring the potential development methods to improve and maintain the sustainability of Bhutan's natural and cultural environment by enhancing its ecotourism industry. Furthermore, it also enumerates the adverse effects of over-exploration of tourism in other cities such as Nepal with respect to the importance of ecotourism. A multilayered qualitative research methodology was conducted to determine whether citizens and visitors are in favour of ecotourism activities that might benefit local communities and cultures. It can be concluded that the development of ecotourism is conducive to improving and maintaining the sustainability of Bhutan's natural and cultural environment. Finally, this research ends by providing key recommendations to promote the development of ecotourism to protect Bhutanese people and the country’s Gross National Happiness.

Item ID: 67452
Item Type: Book Chapter (Research - B1)
ISBN: 978-981-334-631-4
Keywords: Bhutan; Constrained tropical environments; Ecotourism industry; Gross National Happiness; Sustainability; Sustainable tourism
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Copyright Information: © 2021 Springer Nature Singapore Pte Ltd.
Date Deposited: 22 Jun 2021 00:33
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350801 Impacts of tourism @ 50%
44 HUMAN SOCIETY > 4407 Policy and administration > 440713 Tourism policy @ 50%
SEO Codes: 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110402 Socio-cultural issues in tourism @ 50%
11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110403 Tourism infrastructure development @ 50%
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