Tourism Affinity and Its Effects on Tourist and Resident Behavior

Josiassen, Alexander, Kock, Florian, and Nørfelt, Astrid (2022) Tourism Affinity and Its Effects on Tourist and Resident Behavior. Journal of Travel Research, 61 (2). pp. 299-313.

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Abstract

Anecdotal evidence suggests that tourists do not only choose tourism destinations based on objective quality criteria. Rather, tourists may be drawn to certain destinations for reasons such as feelings of connection or affinity. This article provides a first examination of tourism affinity (TAFF) and its effects on tourism behavior. Tourists who are high on TAFF feel sympathy, admiration, or attachment toward a given country. In addition to examining TAFF, we also test the impact of tourism animosity (TANI) on a variety of resident and tourism behaviors. The results show that TAFF is a positive driver of several tourism-related outcomes, such as word of mouth and resident hospitality, while TANI drives general intention to visit and provide word of mouth but is a barrier to closer interactions. In addition, goal compatibility, relative power, and moral obligation drive TAFF while relative power drives TANI.

Item ID: 67413
Item Type: Article (Research - C1)
ISSN: 1552-6763
Keywords: tourism affinity, tourism animosity, tourist behavior, tourist psychology, social psychology
Copyright Information: © The Author(s) 2020
Date Deposited: 01 Jun 2022 00:50
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 11 COMMERCIAL SERVICES AND TOURISM > 1104 Tourism services > 110402 Socio-cultural issues in tourism @ 100%
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