Scale development and validation of anime tourism motivations

Liu, Shang, Lai, Dan, Huang, Songshan (Sam), and Li, Zhiyong (2021) Scale development and validation of anime tourism motivations. Current Issues in Tourism, 24 (20). pp. 2939-2954.

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Abstract

Anime tourism has emerged as an important form of tourism resulted from both online and offline human activities and interactions. However, investigations into anime tourism motivations remain limited. Using Chinese anime tourists as study subjects and employing a mixed methods approach, this study develops a five-dimension anime tourism motivation scale with sufficient reliability and validity. The five motivational factors are anime authenticity seeking, novelty, escape/relaxation, socialisation, and anime cultural exploration. The results help understand unique anime tourist behaviours, expand the current knowledge of media-induced tourism, and extend contemporary cultural consumption literature. Based on the results, theoretical and managerial implications were discussed.

Item ID: 66191
Item Type: Article (Research - C1)
ISSN: 1747-7603
Keywords: Anime tourism, motivation, popular cultural tourism, contemporary cultural consumption, media-induced tourism, scale development
Copyright Information: © 2020 Informa UK Limited, trading as Taylor & Francis Group
Date Deposited: 06 Jan 2021 07:44
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 0%
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