Pearce, Philip L., Morrison, Alastair M., and Moscardo, Gianna M. (2003) Individuals as tourist icons: a developmental and marketing analysis. Journal of Hospitality and Leisure Marketing, 10 (1-2). pp. 63-86.

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Abstract

Examines the roles of famous individuals, who have become heroes or heroines in their fields, as the basis for developing and marketing tourism destinations. Process for icon attraction development and marketing; Identification of important issues regarding the use of individuals as tourist icons; Factors which contribute to an individual icon's tourism marketability.

Item ID:	6603
Item Type:	Article (Research - C1)
ISSN:	1936-8623
Keywords:	marketing analysis; tourism; tourist icons; icons; interpretation; movies; site sacrilization; tourist attractions
Date Deposited:	10 Feb 2010 23:54
FoR Codes:	15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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