Motivating or manipulating: the influence of health-protective behaviour and media engagement on post-COVID-19 travel

Bhati, Abhishek Singh, Zohre, Mohammadi, Agarwal, Manisha, Kamble, Zilmiyah, and Donough-Tan, Gerardine (2020) Motivating or manipulating: the influence of health-protective behaviour and media engagement on post-COVID-19 travel. Current Issues in Tourism. (In Press)

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Abstract

COVID-19 (Coronavirus Disease) is a contagious global pandemic that has impacted tourism in 2020. Tourist behaviour and destination image are significantly influenced by the tourist’s perception of safety and risk. This research letter focuses on post-pandemic travel behaviour through an understanding of how mediating factors can change the relationship of destination perception and travel intentions post-crisis. Drawing from the Protection Motivation Theory model, it proposes an adapted model and provides new insights with the addition of mediating roles of tourist health-protective behaviour and media engagement in influencing tourists’ post-COVID-19 travel.

Item ID: 64393
Item Type: Article (Research - C1)
ISSN: 1747-7603
Keywords: COVID-19, destination perception, travel behaviour, health protective behaviour, media engagement
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Copyright Information: © 2020 Informa UK Limited, trading as Taylor & Francis Group
Date Deposited: 20 Sep 2020 23:01
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 30%
90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 40%
90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900301 Economic Issues in Tourism @ 30%
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