Backpackers in Hong Kong - motivations, preferences and contribution to sustainable tourism

Nok, Lung Ching, Suntikul, Wantanee, Agyeiwaah, Elizabeth, and Tolkach, Denis (2017) Backpackers in Hong Kong - motivations, preferences and contribution to sustainable tourism. Journal of Travel & Tourism Marketing, 34 (8). pp. 1058-1070.

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Abstract

This paper examines the backpacker market in Hong Kong, in terms of profile, motivation, preferences, and contribution to sustainable tourism development. The purpose is to provide an understanding of this market to help in marketing and promoting services and products that meet backpackers’ needs as part of expanding Hong Kong’s target market. Currently, Hong Kong relies on tourists from mainland China and recent reports reveal the issue of social conflicts between mainland tourists and Hong Kong residents. Based on a survey of backpackers in youth hostels and hiking trails in Hong Kong, this study revealed that backpackers are pushed by the search for new ideas and pulled by the unique food culture of Hong Kong, preferring to experience such a unique food culture in a traditional setting. Moreover, they are less likely to spend on international brands in Hong Kong as part of promoting sustainable tourism development.

Item ID: 63278
Item Type: Article (Research - C1)
ISSN: 1540-7306
Keywords: backpacker, motivation, preference, sustainable tourism, Hong Kong
Copyright Information: © 2017 Informa UK Limited, trading as Taylor & Francis Group.
Date Deposited: 22 Jun 2020 23:32
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 60%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 40%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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