Reflections on the Asian hotel attributes: the Russian gaze

Tolkach, Denis, and Tse, Tony S.M. (2016) Reflections on the Asian hotel attributes: the Russian gaze. Journal of China Tourism Research, 12 (3-4). pp. 331-354.

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The current paper focuses on a lucrative, but a relatively unknown Russian market. Content analysis of online reviews from three review websites is conducted and the important hotel attributes for Russian visitors to Hong Kong are identified. The results demonstrate that Russian guests, as with other markets, place importance on scenic views, accessibility, breakfasts, swimming pools and friendly and attentive staff. Several issues that emerged in the current study merit further attention. Owing to high fluctuation of national currency exchange rates the mode and timing of payment is an important consideration. Experience of a room booking via an online travel agency may impact on the hotel experience. Hotel brand, Russian-speaking staff and Russian language information did not appear important.

Item ID: 63276
Item Type: Article (Research - C1)
ISSN: 1938-8179
Keywords: hotel attributes, Hong Kong, Russia, user-generated content, content analysis
Copyright Information: © 2016 Informa UK Limited, trading as Taylor & Francis Group.
Funders: The Hong Kong Polytechnic University
Projects and Grants: Z0H7
Date Deposited: 22 Jun 2020 23:43
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350804 Tourism marketing @ 60%
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3504 Commercial services > 350402 Hospitality management @ 40%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 100%
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