Key implementation factors in pro-poor tourism.

Tolkach, Denis, Pearlman, Michael, and King, Brian (2012) Key implementation factors in pro-poor tourism. Tourism Recreation Research, 37 (1). pp. 3-13.

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Tourism has become an important economic activity in many developing and least developed countries. However, projects which have an explicit focus on the alleviation of poverty through tourism (commonly referred to as Pro-poor Tourism (PPT)) are relatively recent. Given the brief history of PPT, research which explains the processes associated with PPT projects is required. This study considers PPT from a project management perspective and identifies the key factors involved in implementing PPT through an analysis of tourism development generally and the PPT literature in particular and tests their relevance and importance using mixed methods research. The factors have been categorized into three groups, based on an analysis of the relevant responses: external factors, higher order internal factors, and lower order internal factors. Several areas were identified as being important for the successful implementation and development of PPT: communication between stakeholders, a market approach, financial support, political, socio-economic and cultural environment and organizational structure. Considering these factors during the early stages of planning will assist with effective project implementation. Several areas were identified for further research: development of a model of successful PPT projects, connecting PPT projects to markets, and the monitoring and evaluation of PPT projects.

Item ID: 63266
Item Type: Article (Research - C1)
ISSN: 0250-8281
Keywords: Pro-Poor Tourism, poverty alleviation, implementation
Copyright Information: Copyright © 2012 Tourism Recreation Research
Date Deposited: 10 Jul 2020 02:38
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 70%
16 STUDIES IN HUMAN SOCIETY > 1608 Sociology > 160801 Applied Sociology, Program Evaluation and Social Impact Assessment @ 30%
SEO Codes: 94 LAW, POLITICS AND COMMUNITY SERVICES > 9403 International Relations > 940302 International Aid and Development @ 30%
90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 30%
90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900301 Economic Issues in Tourism @ 40%
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