Russo, Kerry, Eagle, Lynne, Emtage, Nick, and Low, David (2018) Mind the Divide: digital fluency and disadvantage. In: Proceedings of the Australian & New Zealand Marketing Academy Conference. pp. 485-488. From: ANZMAC 2018: Australian & New Zealand Marketing Academy Conference, 3-5 December 2018, Adelaide, SA, Australia.

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Abstract

A digital divide is developing in higher education between those who can and those who cannot use digital technologies to build and create knowledge and who move with ease across digital platforms. This paper will examine if the divide is more pronounced in students from rural and remote areas and/or low socioeconomic backgrounds. Applying critical theory, the paper investigates the influence of socioeconomic status and geographic location on digital fluency in the business marketing student. Digital fluency is a prerequisite for 21st century work that the business marketing graduate needs to attain prior to gaining employment. The paper will discuss if differing levels of digital fluency is creating an additional barrier for disadvantaged students in higher education and propose a way forward to address this inequity.

Item ID:	62980
Item Type:	Conference Item (Research - E1)
ISBN:	978-1-877040-65-8
Keywords:	digital fluency, socio-economic status, digital divide
Related URLs:	Organisation
Copyright Information:	Copyright © 2018 University of Adelaide
Date Deposited:	05 Aug 2020 00:00
FoR Codes:	40 ENGINEERING > 4006 Communications engineering > 400699 Communications engineering not elsewhere classified @ 40% 39 EDUCATION > 3904 Specialist studies in education > 390405 Educational technology and computing @ 40% 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3599 Other commerce, management, tourism and services > 359999 Other commerce, management, tourism and services not elsewhere classified @ 20%
SEO Codes:	89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 50% 97 EXPANDING KNOWLEDGE > 970113 Expanding Knowledge in Education @ 50%
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