Understanding influences affecting local visitors to an international arts festival

Boyle, Stephen, Reaiche, Carmen, Abdullah, Abm, and Murad, Md Wahid (2018) Understanding influences affecting local visitors to an international arts festival. Tourism Analysis, 23 (3). pp. 427-432.

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Abstract

This study is an attempt to identify and analyze the factors that may influence local visitors to attend an international arts festival. Using primary data collected via surveys and employing the technique of logistic regression, the researchers identified four factors that significantly influence local visitors to various international performances at the Hong Kong Arts Festival. The factors found to significantly influence local visitors' interest in various show performances by international actors included education (p≤0.05), number of adults in the party (p≤0.01), number of children in the party (p≤0.01), and number of prior visits (p≤0.05). Also, the paired samples t test results show that some particular show performances were significantly correlated with local visitors' interest in the Hong Kong Arts Festival.

Item ID: 62868
Item Type: Article (Research - C1)
ISSN: 1943-3999
Keywords: Arts festivals; Local visitors; International show performances; Demographic, attitudinal, and behavioral factors; Hong Kong
Copyright Information: Copyright (C) 2018 Cognizant, LLC.
Date Deposited: 15 Jul 2020 01:56
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 95 CULTURAL UNDERSTANDING > 9501 Arts and Leisure > 950105 The Performing Arts (incl. Theatre and Dance) @ 50%
90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 50%
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