Let's travel: voices from the millennial female Muslim travellers

Oktadiana, Hera, Pearce, Philip L., and Li, Jing (2020) Let's travel: voices from the millennial female Muslim travellers. International Journal of Tourism Research, 22 (5). pp. 551-563.

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The main aim of this study was to examine the content of the travel blogs of millennial female Muslim travellers and understand the meanings and directives in such writing. The theoretical framework of critical media discourse analysis was used to frame the study, while Leximancer and content analysis were used to analyse data. Key results extended beyond specifying the need for halal food and included supporting female travel, and specifying quite specific Muslim-friendly requirements. Further, the desire to reduce negative stereotypes of Islam was identified and advocacy that Muslim women seize travel opportunities was highlighted.

Item ID: 62689
Item Type: Article (Research - C1)
ISSN: 1522-1970
Keywords: critical media discourse analysis, female Muslims, millennial tourists, Muslim travel, travel blogs
Date Deposited: 05 Apr 2020 22:44
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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