Shopping on the edge: identifying factors contributing to tourist retail development in heritage villages

Moscardo, Gianna, Murphy, Laurie, Hughes, Karen, and Benckendorff, Pierre (2020) Shopping on the edge: identifying factors contributing to tourist retail development in heritage villages. In: Yoeman, Ian, and McMahon-Beattie, Una, (eds.) The Future Past of Tourism: historical perspectives and furture evolutions. The Future of Tourism . Channel View Publications, Bristol, UK, pp. 188-200.

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Tourist shopping villages (TSVs) are small towns that base their visitor appeal on heritage and retailing (Getz, 2000). They are spaces that bring together visitor experiences, retail settings and regional community development. As researchers have begun to focus attention on this phenomenon some of the following issues have been identified: negative environmental and social impacts, authenticity and commodification, a failure to provide expected benefits to regional communities, and undesirable changes in the nature of the village and retail experiences offered to residents and visitors (Murphy, Benckendorff, Moscardo & Pearce, 2011). One option to address these challenges is to understand the different evolutionary pathways that have led to positive or negative outcomes for both visitors and the local communities in which they are situated.

This chapter reports on a detailed historical case study analysis of three TSVs; Hahndorf in Australia, St. Jacobs in Canada and Cheddar in England. These three villages are well established tourist destinations with diverse tourism development histories. The chapter will argue that an analysis of the historical development of these three villages can identify important turning points where decisions were made that led down particular evolutionary pathways. The aim of this historical case study analysis is to identify the key factors connected to this evolution. A better understanding of that process could inform decisions made about alternative futures.

The chapter will briefly identify challenges in managing and understanding TSV development. The three case studies will be introduced and then used to identify and describe key common turning points in the evolutionary pathways that typically emerge for this type of tourism. The chapter will then critically examine current forces on TSV development before concluding with some suggested alternative future pathways.

Item ID: 62653
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-84541-707-9
Keywords: futures, tourist shopping, shopping villages
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Date Deposited: 23 Jul 2020 02:43
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350803 Tourism management @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 100%
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