North Queenslanders' Perceptions of Cyclone Risk and Structural Mitigation Intentions Part II: Cluster analysis and personas

Scovell, Mitchell, Smith, Daniel, McShane, Connar, and Swinbourne, Anne (2018) North Queenslanders' Perceptions of Cyclone Risk and Structural Mitigation Intentions Part II: Cluster analysis and personas. Report. James Cook University, Townsville, QLD, Australia.

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Abstract

Past research has found that a wide variety of psychological and demographic factors can influence mitigation behaviours related to various extreme weather events (e.g., flood, earthquake, etc.). However, the understanding of these factors specifically in context of cyclones is limited. Project stakeholders wanted to understand why resilience measures are not widely adopted currently and how they can be in the future. Informed by a review of the literature, a survey was constructed to address this knowledge gap and identify factors influencing cyclone mitigation behaviourin North Queensland. The survey was distributed electronically to people living from Rockhampton to Cairns and received 550 responses (both homeowners and non-homeowners). Key findings of the analysis are provided below.

Item ID: 62611
Item Type: Report (Report)
Date Deposited: 21 Jun 2023 00:11
FoR Codes: 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1799 Other Psychology and Cognitive Sciences > 179999 Psychology and Cognitive Sciences not elsewhere classified @ 50%
12 BUILT ENVIRONMENT AND DESIGN > 1299 Other Built Environment and Design > 129999 Built Environment and Design not elsewhere classified @ 50%
SEO Codes: 96 ENVIRONMENT > 9610 Natural Hazards > 961010 Natural Hazards in Urban and Industrial Environments @ 100%
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