Savouring Persian travel: analyzing tourists' memories

Pearce, Philip L., and Mohammadi, Zohre (2019) Savouring Persian travel: analyzing tourists' memories. In: Correia, Antonia, Kozak, Metin, and Rodrigues, Ana Isabel, (eds.) Experiencing Persian Heritage: perspectives and challenges. Bridging Tourism Theory and Practice, 10 . Emerald Publishing Limited, Bingley, UK, pp. 83-101.

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Building on key ideas about the value of savoring to understand the importance of holiday memories, the researchers asked a sample of Iranians to write a long paragraph (one page) which described a particularly important, happy, and enjoyable holiday occasion. The answers were coded using five categories developed from savoring studies. By benchmarking the scores with data from well-matched samples from other countries (specifically a Europeansample from Austria, and Chinese and Japanese respondents,the Iranian tourists were shown to be especially appreciative of holidays in terms of being grateful, marveling, luxuriating and having a strong sense of the status value of their time. For Iranians, holidays provide powerful, evocative highlights for their lives.

Item ID: 62607
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-78754-813-8
ISSN: 2042-1443
Keywords: holiday memories, savoring, bench-marking, Iranian well-being, widespread benefits
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Copyright Information: Published Version: Copyright © 2019 Emerald Publishing Limited. The AAM may be posted in an Institutional Repository without embargo.
Date Deposited: 16 Jun 2020 21:37
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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