Social network analysis in tourism services distribution channels

Tran, Mai T.T., Jeeva, Ananda S., and Pourabedin, Zahra (2016) Social network analysis in tourism services distribution channels. Tourism Management Perspectives, 18. pp. 59-67.

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Abstract

Application of network analysis in tourism research is relatively new, especially in the study of tourism services distribution channels. Network analysis is employed to investigate the structure and pattern of relationships be- tween actors in a network. This paper applies NA with Organizational Risk Analysis software to analyse tourism services distribution channels. The data is collected from a major tour operator in Hanoi and its travel agent net- work. The results of the research show the pattern of the network between tour operators and travel agencies; and between tour operators. Network analysis also reveals the cooperation and cohesion of the network as well as the network dynamics between the case study tour operator and its travel agencies over a period of time.

Item ID: 62292
Item Type: Article (Research - C1)
ISSN: 2211-9744
Copyright Information: © 2016 Elsevier Ltd. All rights reserved.
Date Deposited: 17 Feb 2020 02:02
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150603 Tourism Management @ 70%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 30%
SEO Codes: 96 ENVIRONMENT > 9607 Environmental Policy, Legislation and Standards > 960708 Urban Land Policy @ 100%
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