Tourist wildlife consumption qualitative considerations: Sabah, Malaysia

Saikim, Fiffy Hanisdah Binti, Hamilton, John R., and Tee, S. (2019) Tourist wildlife consumption qualitative considerations: Sabah, Malaysia. In: International Conference on Electronic Business. 43. pp. 466-478. From: ICEB 2019: 19th International Conference on Electronic Business, 8-12 December 2019, Newcastle Upon Tyne, UK.

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This study of 464 outbound tourists at the Kota Kinabalu International Airport (KKIA) investigates their perceptions after visiting various protected wildlife destinations in Sabah, Malaysia. It considers the conservation of these tourism destinations. Tourists recognize the destination, its wildlife and the habitat as unique, special, and unpredictable. Respondent tourists offer e shared knowledge and new understanding, and other considerations around Sabah's global wildlife tourist market – such as how to accommodation, travel, and cost can enhance (or degrade) Sabah's wildlife tourism activities and experiences, and how the service qualities around this wildlife tourism can be measures against the tourist's perceived satisfaction levels. The study concludes Sabah's wildlife and natural habitats do deliver substantive tourist experiences and activities, and these coalesce into strong overall satisfaction levels within the tourist.

Item ID: 62249
Item Type: Conference Item (Research - E1)
ISSN: 1683-0040
Keywords: Sustainable tourism, destination experience, satisfaction, conservation, tourism wildlife behaviour, qualitative
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Date Deposited: 18 Feb 2020 00:20
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3599 Other commerce, management, tourism and services > 359999 Other commerce, management, tourism and services not elsewhere classified @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900399 Tourism not elsewhere classified @ 100%
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