Virtual world platforms end-user motives

Nazir, Mohamed, Hamilton, John, and Tee, Singwhat (2019) Virtual world platforms end-user motives. In: Proceedings of the 19th International Conference on Electronic Business. 45. pp. 485-492. From: ICEB 2019: 19th International Conference on Electronic Business, 8-12 December 2019, Newcastle Upon Tyne, UK.

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This study enlists four motive constructs (achievement, control, escapism, and friendship) to show significant differences exist across when applied to different VWs platforms, and shows VW platform studies need to be investigated in isolation, and not in combination. The four motive constructs differ, and in structural equation modelling they can be treated as a combined suite of input motives, and against one VW platform at a time. Such studies offer developers (and relational marketers) direction when formulating, and building their VW platform's sustainable positioning modelling outcome directions.

Item ID: 62247
Item Type: Conference Item (Research - E1)
ISSN: 1683-0040
Keywords: end-user motives, gamification, virtual world platform, sustainable positioning, achievement, control, escapism, friendship.
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Date Deposited: 18 Feb 2020 00:13
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3599 Other commerce, management, tourism and services > 359999 Other commerce, management, tourism and services not elsewhere classified @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9099 Other Commercial Services and Tourism > 909999 Commercial Services and Tourism not elsewhere classified @ 100%
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