Feeling superior? National identity and humour in British castles

Zhang, Carol X., and Pearce, Philip (2020) Feeling superior? National identity and humour in British castles. Tourism Recreation Research, 45 (1). pp. 30-41.

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This study explores how humour in tourism can communicate facets of national identity. In particular, the paper focuses on the presentation by guides of two English and two Scottish castles. Drawing on multiple sources, including an analysis of promotional materials, the text of the guide’s narratives, on-site observation, and TripAdvisor comments from tourists, it was revealed that the guides repeatedly jokes to create clear boundaries between being English and Scottish. The guides’ command of nuances in language was a pivotal skill underpinning the humour. Through employing interactive jokes, the guides engaged the tourists’ attention and drew attention to the contrasts between English and Scottish characteristics. The research not only captures how the role of tourism-linked humour can function to interpret the distinctiveness of a destination, but also suggests further possible implications of humour in heritage tourism contexts.

Item ID: 61946
Item Type: Article (Research - C1)
ISSN: 02850-8281
Keywords: heritage tourism, Humour, interaction, national identity, superiority
Copyright Information: © 2019 Informa UK Limited, trading as Taylor & Francis Group
Date Deposited: 27 Apr 2021 03:34
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
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