Humour in supplier-customer interactions: the views of Australian tourism operators

Pabel, Anja, and Pearce, Philip L. (2019) Humour in supplier-customer interactions: the views of Australian tourism operators. European Journal of Humour Research, 7 (3). pp. 84-100.

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Much of the literature on the tourism-humour relationship focuses on the perceptions of tourists. Little research exists on the views of tourism operators. The aim of this study is to report on feedback provided by tourism industry stakeholders after they participated in a workshop intended to enhance their knowledge of humour and its use in customer interactions. Three interactive workshops were held with 23 participants for the purpose of informing tourism personnel how to use humour effectively when interacting directly with customers. The tourism operators' perspectives are used to highlight ways humour can be used as a strategic tool for customer engagement.

Item ID: 61918
Item Type: Article (Research - C1)
ISSN: 2307-700X
Keywords: Customer interactions, Customer service, Humour, Tourism management, Tourism operator
Copyright Information: This is an Open Access article distributed under a Creative Commons (CC-By-NC-ND) licence.
Date Deposited: 26 May 2020 00:35
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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