Love, romance and behaviour: finding Juliet, finding meaning

Pearce, Philip L., and Mohammadi, Zohre (2018) Love, romance and behaviour: finding Juliet, finding meaning. In: Rickly, Jillain M., and Vidon, Elizabeth S., (eds.) Authenticity and Tourism: productive debates, creative discourses. Emerald, Bingley, UK, pp. 71-87.

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In Verona, Italy, one site attracts global tourist interest: the courtyard and balcony made famous in Shakespeare's tragic play Romeo and Juliet. There is a collision of fact and fantasy in declaring this site to be the one in the famous play. More importantly, the contemporary space labeled as Juliet's balcony is a commercial tourism hub, attracting a truly diverse international audience who are arguably at least intrigued by the potential for contact with a site embodying love and a tragic romance. Using the time tourists spent at the site as an organizer, combined with TripAdvisor ratings, the researchers revealed how authenticity was variously rejected, redefined, and constructed through the tourists' behavior.

Item ID: 61377
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-78754-817-6
Keywords: subjective authenticity, hot authentication, love and romance, Juliet's balcony, observation study, time analysis
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Copyright Information: Published Version: Copyright © 2019 Emerald Publishing Limited. The AAM may be posted in an Institutional Repository without embargo.
Date Deposited: 06 Oct 2020 23:44
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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