Tourists' recall and evaluation of destinations; the effects of visit order

Zare, Samira, and Pearce, Philip (2018) Tourists' recall and evaluation of destinations; the effects of visit order. In: Proceedings of the 28th Annual Council for Australasian University Tourism and Hospitality Education Conference. pp. 397-407. From: CAUTHE 2018: 28th Annual Council for Australasian University Tourism and Hospitality Education Conference: get smart: paradoxes and possibilities in tourism, hospitality and events, 5-8 February 2018, Newcastle, NSW, Australia., 5-8 February 2018, Newcastle, NSW, Australia.

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Abstract

Many influences affect tourists' memory and evaluation of the destinations. The order in which a set of destinations are visited has never been carefully explored. Building on the psychology literature about the order effects, and using a questionnaire approach, the researchers investigated the links among the order in which the destinations were visited and the recall and the perceived favorability of cities among group tour participants in Iran. Working with a diversity of naturally occurring tour itineraries, it was established that primacy and recency effects existed between the order of visit and tourists' recall. Further, these primacy and recency effects were linked to judgements of the most favored city. Finally, recall and judgement of favorability were found to be linked. The study raises several possibilities for tour designers to manipulate the order in which destinations are visited to enhance memorability and positive appraisals, both useful outcomes for business wellbeing.

Item ID: 61376
Item Type: Conference Item (Research - E1)
ISBN: 978-0-9945141-2-7
Keywords: Destinations Memorability; Destinations Evaluation; Order Effects; Primacy and Recency
Date Deposited: 08 Jan 2020 01:14
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1506 Tourism > 150606 Tourist Behaviour and Visitor Experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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