Eco-fatigue and its potential impact on sustainable tourist experiences

Moscardo, Gianna, and Pearce, John (2019) Eco-fatigue and its potential impact on sustainable tourist experiences. In: Proceedings of the BEST EN Think Tank XIX. pp. 140-164. From: BEST EN Think Tank XIX: Creating Sustainable Tourist Experiences, 30 June - 3 July 2019, San Francisco, CA, USA.

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Sustainability leaders in tourism have begun to focus attention on building sustainability into their guest experience and using these experiences to encourage sustainability action beyond both their individual businesses and the tourists’ own travels. This argument that tourism needs to contribute to sustainability beyond the tourist experience has been made by several authors and is usually linked to either the idea of including sustainability education/information in the tourist experience (Moscardo & Hughes, 2018; Weaver, 2014) or to claims that there is increasing consumer demand for sustainability in tourist experiences (Buffa, 2015; Lopez-Sanchez & Pulido-Fernandez, 2016). The label of eco-fatigue has been used to describe the idea that people have become weary of discussions about sustainability, pessimistic about the future of sustainability, and distrustful of business claims about sustainability. This concept of eco-fatigue challenges both the claim that there is increasing demand for sustainable tourist experiences and the argument that sustainable tourism experiences should include and/or encourage sustainability learning and action beyond tourism. The concept of eco-fatigue has been given almost no attention in the academic tourism literature but is well-established in popular discussions of sustainability action (Turtle, 2008). The present paper reports on an exploratory study that examines both the nature of eco-fatigue and demand for sustainable tourist experiences.

Item ID: 61316
Item Type: Conference Item (Research - E1)
ISBN: 978-0-6485037-9-8
Keywords: eco-fatigue, demand for sustainable tourism, tourist experience, sustainability marketing
Copyright Information: These proceedings are published under a Creative Commons License (
Date Deposited: 08 Jan 2020 00:44
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9098 Environmentally Sustainable Commercial Services and Tourism > 909899 Environmentally Sustainable Commercial Services and Tourism not elsewhere classified @ 100%
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