Strategic reframing as a multi-level process enabled with scenario research

Mukherjee, Malobi, Ramirez, Rafael, and Cuthbertson, Richard (2020) Strategic reframing as a multi-level process enabled with scenario research. Long Range Planning, 53. 101933.

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This paper examines how the scenarios approach enables reframing. Strategic reframing enables individuals to challenge current assumptions and to think afresh about future possibilities, which matters when the context in which strategy operates becomes turbulent. In trying to make sense of the mechanics of reframing created by scenarios intervention we identified specific attributes of a two-way displacement created by scenario research which enables managers to reframe. The first displacement re-centered attention on the macro level uncertainties and reframed both the future macro and meso-levels through iterative interactions without direct reference to the existing micro level. The second displacement involved iterations between the meso and micro-levels to explore future implications at the micro level without requiring immediate action. Drawing on the scenario workshop data and secondary data collected before and after the scenario workshop we propose a process map which highlights the step by step manner in which the scenarios research design enabled the displacement and resultant multi-level reframing. We find that the ‘time travel’ facilitated by scenarios research provides a future safe space within which the multi-level displacements and subsequent reframing occurs and thereby furthers our understanding of how strategic reframing can overcome micro level myopia when done with the scenarios research process.

Item ID: 60953
Item Type: Article (Research - C1)
ISSN: 1873-1872
Keywords: strategy; scenario research; multilevel frames; organizational change; reframing
Copyright Information: © 2019 Elsevier Ltd. All rights reserved.
Date Deposited: 06 Jan 2020 02:51
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3507 Strategy, management and organisational behaviour > 350709 Organisation and management theory @ 50%
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3504 Commercial services > 350403 Real estate and valuation services @ 25%
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3504 Commercial services > 350401 Food and hospitality services @ 25%
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