Circular economy and consumer acceptance: an exploratory study in East and Southeast Asia

Kuah, Adrian T. H., and Wang, Pengji (2020) Circular economy and consumer acceptance: an exploratory study in East and Southeast Asia. Journal of Cleaner Production, 247. 119097.

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The circular economy presents a practical solution to the earth’s resource limitations. To succeed, it is imperative for consumers to engage in circular economy practices. Are consumers buying in to these practices, however? This study examines consumer acceptance of three CE practices in East and Southeast Asia: using shared platforms, buying recycled goods, and purchasing remanufactured products. Focusing on electronic gadgets, the exploratory study of 584 Asian consumers yielded four findings: (1) Asia generates a large amount of e-waste, but the level of awareness of CE facilities and programs is limited; (2) although consumers are willing to try sharing platforms, they are concerned about being exploited or cheated; (3) consumer acceptance of recycled and remanufactured products in Asia is low because of their concern of reliability and quality; and (4) consumers are still willing to buy these products in the future because of their environmental- and cost-consciousness. We recommend that policy makers and companies work on various ways to promote circular economy practices, such as targeting certain demographic groups, managing consumers' trust, allaying their concerns, improving offerings, and appealing to innovation-minded consumers.

Item ID: 60786
Item Type: Article (Research - C1)
ISSN: 0959-6526
Keywords: circular economy, consumer acceptance, sharing platforms, recycling, remanufacturing, Asia
Copyright Information: © 2019 Elsevier Ltd. All rights reserved. In accordance with the publisher's policies, the Accepted Manuscript of this article will be available Open Access via ResearchOnline@JCU from 5 November 2021.
Date Deposited: 01 Nov 2019 06:26
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1505 Marketing > 150501 Consumer-Oriented Product or Service Development @ 50%
14 ECONOMICS > 1402 Applied Economics > 140209 Industry Economics and Industrial Organisation @ 25%
05 ENVIRONMENTAL SCIENCES > 0502 Environmental Science and Management > 050299 Environmental Science and Management not elsewhere classified @ 25%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 50%
90 COMMERCIAL SERVICES AND TOURISM > 9098 Environmentally Sustainable Commercial Services and Tourism > 909899 Environmentally Sustainable Commercial Services and Tourism not elsewhere classified @ 50%
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