Motivated Muslims: exploring travel career patterns among Indonesian tourists

Oktadiana, Hera, and Pearce, Philip L. (2018) Motivated Muslims: exploring travel career patterns among Indonesian tourists. In: Yang, Elaine Chiao Ling, and Khoo-Lattimore, Catheryn, (eds.) Asian Cultures and Contemporary Tourism. Perspectives on Asian tourism . Springer, Singapore, Singapore, pp. 101-119.

[img] PDF (Published Version) - Published Version
Restricted to Repository staff only

View at Publisher Website:


Indonesian Muslim tourists represent a large and potentially very significant segment of the Asian travel market. Perhaps surprisingly, their motives for taking leisure holidays have not been systematically addressed in the academic literature. Building on conceptual work in tourist motivation, and specifically the travel career pattern approach, the first aim of the study was to identify the motives and review the motive patterns of Muslim tourists from Indonesia. The study also addressed the differences between less experienced and more experienced Indonesian Muslim tourists with a view to understanding potential travel careers and future market directions. One hundred and ninety six respondents, principally from Jakarta and Bandung, were surveyed with a 26-item questionnaire. The findings suggested that Muslim tourists undertaking leisure-based holidays placed special attention on relationships, safety, and nature, all concerns consistent with the teaching of Islam and a collectivist culture. Previous travel experience influenced the motivational patterns but only in minor ways, possibly because the differences in the levels of travel experience were not substantial. The concept of the development of a travel career for this sample emerged intact from the study and offers predictions for the continuing and changing demand from this market in the coming decades.

Item ID: 60611
Item Type: Book Chapter (Research - B1)
ISBN: 978-981-10-7980-1
ISSN: 2509-4211
Keywords: Tourist motivation; Indonesian holidays; Career patterns; Travel experience; Muslim values
Copyright Information: © Springer Nature Singapore Pte Ltd. 2018
Date Deposited: 16 Oct 2019 00:20
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
Downloads: Total: 3
More Statistics

Actions (Repository Staff Only)

Item Control Page Item Control Page