Cultural influences on memorable tourism experiences

Zare, Samira (2019) Cultural influences on memorable tourism experiences. Anatolia: an international journal of tourism and hospitality research, 30 (3). pp. 316-327.

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The aim of this study was to investigate the role of culture on the memorability of tourism experiences. Such understanding sheds light on memorable tourism experiences (MTEs) research. The study employed Iranian culture as its context. Participants were asked to write a narrative text of their memorable experiences detailing why that experience was special for them. A grounded theory approach was adopted to extract themes from data. Results indicated that there were four unique themes related to the Iranian culture that made tourism experiences memorable: togetherness, independence and control, spontaneity and flexibility as well as distinctiveness. The paper initiates discussion for culture as a neglected influence on the memorability of travel experiences.

Item ID: 60456
Item Type: Article (Research - C1)
ISSN: 2156-6909
Keywords: Cultural influences, tourist experiences, tourism experiences, travel memory, Iran
Copyright Information: © 2019 Informa UK Limited, trading as Taylor & Francis Group
Date Deposited: 25 Sep 2019 07:41
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
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