Pearce, Philip, and Zare, Samira (2019) Let me tell you a quick story; connecting mundane authenticity and knowledge emotions. In: Proceedings of the 29th Annual Council for Australasian University Tourism and Hospitality Education Conference. pp. 248-257. From: CAUTHE 2019: 29th Annual Council for Australasian University Tourism and Hospitality Education Conference: sustainability of tourism, hospitality & events in a disruptive digital age, 11-14 February 2019, Cairns, QLD, Australia.

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Abstract

The role of social media and the stress of contemporary life in the digital age have arguably changed the requirements for travel storytelling. In many modern contexts, the stories tourists tell need to be easy to understand, avoid complex personal existential involvement, link well with the audience’s experience, and be relatively quick to recount. By building on the literature about authenticity, and most especially the term mundane authenticity, and noting the role of knowledge emotions in tourists’ experiences, the researchers build an integrative model to portray storytelling. The model is supported by clear initial evidence. The potential demise of storytelling is noted in favour of contributing highlights to conversations. Further work is suggested together with a brief note that promoting mundane authenticity may have value for tourism marketers.

Item ID:	58392
Item Type:	Conference Item (Research - E1)
ISBN:	978-0-9945141-4-1
Keywords:	Storytelling, Mundane authenticity, Knowledge emotions, Social media, Truncated stories
Date Deposited:	18 Jul 2019 00:00
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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