Theme parks greet Asian tourists

Scarinci, Janice, and Jeffers, Gene (2017) Theme parks greet Asian tourists. In: Pearce, Philip L., and Wu, Mao-Ying, (eds.) The World Meets Asian Tourists. Bridging Tourism Theory and Practice, 7 . Emerald Group Publishing, Bingley, UK, pp. 187-197.

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This chapter explores what has been and is planning to be implemented in the theme parks in the Orlando area to meet the specific needs of a rising number of Chinese tourists. The literature review examines factors affecting tourists' decisions and provides an overview of inbound Chinese tourists to the United States and their expectations and behaviors in theme parks. An online survey instrument was developed and implemented; it focused on Orlando-based theme park professionals creative design and operation strategies specific to meeting Chinese needs. The study provides a descriptive account of managers' perspectives of both current and planned efforts to meet their needs in this particular theme park.

Item ID: 58349
Item Type: Book Chapter (Research - B1)
ISBN: 978-1-78560-219-1
ISSN: 2042-1443
Copyright Information: Published version © Emerald. Accepted version may be made open access in an institutional repository without embargo.
Date Deposited: 22 Aug 2019 01:43
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 50%
35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350803 Tourism management @ 50%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900303 Tourism Infrastructure Development @ 50%
90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 50%
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