Evolving the utility and potential of social media in social impact assessment

Gurtner, Yetta (2019) Evolving the utility and potential of social media in social impact assessment. In: Presentations from the International Association of Impact Assessment Conference. From: IAIA19: International Association of Impact Assessment Conference, 29 April – 2 May 2019, Brisbane, QLD, Australia.

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In an increasingly digital, interconnected world, social media represents a powerful emergent source of both information and communication. Recent years have seen a subsequent growth in research, literature and various case studies investigating its potential utility within Impact Assessment practice. With variable application and focus within such existing studies, there appears to be limited consensus regarding the value of utilizing social media to facilitate greater public awareness, stakeholder interaction, consultation and meaningful community engagement within the social impact assessment process. While the literature identifies potential challenges and opportunities in all contexts, the empirical evidence suggests that social media platforms are still used predominantly for information sharing by governments and proponents, rather than to foster an open two-way dialogue consistent with public participation. To evolve information and communication proc esses beyond the scope of current practice, it is invaluable for Social Impact Assessment (SIA) practitioners and actors to both recognize and assimilate relevant lessons learnt in other disciplines.

Item ID: 57949
Item Type: Conference Item (Abstract / Summary)
Keywords: Social impact assessment; social media; public participation; communication
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Exploring lessons from other disciplinary areas to appreciate how social media may be better utilised to facilitate open communication and public participation in the Social Impact Assessment process.

Date Deposited: 22 Aug 2019 01:24
FoR Codes: 20 LANGUAGE, COMMUNICATION AND CULTURE > 2001 Communication and Media Studies > 200102 Communication Technology and Digital Media Studies @ 20%
05 ENVIRONMENTAL SCIENCES > 0502 Environmental Science and Management > 050204 Environmental Impact Assessment @ 80%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8998 Environmentally Sustainable Information and Communication Services > 899899 Environmentally Sustainable Information and Communication Services not elsewhere classified @ 50%
95 CULTURAL UNDERSTANDING > 9502 Communication > 950299 Communication not elsewhere classified @ 50%
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