Agarwal, Manisha, and Pearce, Philip (2019) Back to India again: motivational insights from the travel career pattern approach. In: Proceedings of the 29th Annual Council for Australasian University Tourism and Hospitality Education Conference. pp. 204-214. From: CAUTHE 2019: 29th Annual Council for Australasian University Tourism and Hospitality Education Conference: sustainability of tourism, hospitality & events in a disruptive digital age, 11-14 February 2019, Cairns, QLD, Australia.

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Abstract

Why do international tourists return, sometimes repeatedly, to one country? This study employed the travel career pattern model to provide insights about repeat tourism to India. Focusing on international tourists who do not have family or heritage links to the destination, the researchers collected questionnaire-based data in six Indian cities. Analysis of 13 motivational factors identified a shift in the travel career motives for tourists who made different numbers of repeat visits. Involvement with the site and personal development motives were key factors in the pattern of motivational changes. The findings extend our knowledge on repeat tourism and travel career patterns. In addition, the current study makes a unique contribution to exploring motivation for returning to ‘Incredible India’.

Item ID:	57805
Item Type:	Conference Item (Research - E1)
ISBN:	978-0-9945141-4-1
Related URLs:	https://researchonline.jcu.edu.au/81003
Date Deposited:	16 Jul 2019 00:12
FoR Codes:	35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes:	90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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