Does one size fit all? A look at entrepreneurial motivation and entrepreneurial orientation in the informal economy of Tanzania

Eijdenberg, Emiel L. (2016) Does one size fit all? A look at entrepreneurial motivation and entrepreneurial orientation in the informal economy of Tanzania. International Journal of Entrepreneurial Behaviour & Research, 22 (6). pp. 804-834.

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Abstract

Purpose – The purpose of this paper is to investigate the impact of entrepreneurial motivation and entrepreneurial orientation in Tanzania’s informal economy. The development of personal wealth is used to measure the performance of subsistence entrepreneurs in the mama lishe sector.

Design/methodology/approach – On the basis of a literature review and a qualitative pre-study involving 27 interviewees, a questionnaire was completed by 152 subsistence entrepreneurs who are known as the mama lishe. Subsequently, a correlation analysis, a factor analysis, and regression analyses were performed to test the hypotheses.

Findings – On the basis of a factor analysis, a distinction is made between the development of basic personal wealth and the development of advanced personal wealth. Entrepreneurial motivation and entrepreneurial orientation, as constructed by studies in western countries, have little effect on both forms of personal wealth. Instead, the owner's age, as an indicator of entrepreneurial experience, is a relatively strong predictor for the development of personal wealth.

Originality/value – By examining the determinants of the performance of subsistence entrepreneurs in an African least developed country (LDC), this study shows that the western definitions of entrepreneurial motivation and entrepreneurial orientation are not directly applicable in this context. By using performance measures such as the development of personal wealth, this study supports the perspective that entrepreneurs in the informal economy of an LDC operate under a different paradigm than their counterparts.

Item ID: 57683
Item Type: Article (Research - C1)
ISSN: 1758-6534
Keywords: Africa, entrepreneurial orientation, informal economy, entrepreneurial motivation, personal wealth
Copyright Information: © Emerald Group Publishing Limited 2016.
Date Deposited: 27 Mar 2019 02:47
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150304 Entrepreneurship @ 50%
15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150314 Small Business Management @ 50%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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