For me or not for me? Exploring young adults' museum representations

Hughes, Karen, and Moscardo, Gianna (2019) For me or not for me? Exploring young adults' museum representations. Leisure Sciences, 41 (6). pp. 516-534.

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While museums are widely recognised for their role as institutions that educate people about a range of topics, concerns have been expressed about their relevance to young adults - who are claimed to rarely cross their threshold. This study explores museum visitation and social representations of 259 young Australian and Chinese adults. The analysis revealed the cohort held a shared social representation of museums as places for school groups, families or cultural elites who sought to learn from exhibits of authentic objects. While there were some differences between the perceptions of Chinese and Australian respondents, it was clear that neither group regards museums as places for young adults. Both groups suggested that museums would be more appealing if they were more engaging, relevant, welcoming, and offered opportunities for social interaction with peers. Implications for the future design of museums are discussed.

Item ID: 57293
Item Type: Article (Research - C1)
ISSN: 1521-0588
Keywords: museums, museum representations, museum images, social representations theory, youth leisure participation, young adult visitors
Copyright Information: Copyright 2018 Taylor & Francis Group.
Date Deposited: 29 Jan 2020 00:47
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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