Differential impact of affective and cognitive attributes on preference under deliberation and distraction

Wang, Zuo-Jun, Chan, Kai-Qin, Chen, Jiao-Jiao, Chen, Ai, and Wang, Fei (2015) Differential impact of affective and cognitive attributes on preference under deliberation and distraction. Frontiers in Psychology, 6. 549. pp. 1-7.

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Two experiments were designed to test the hypothesis that affective information looms relatively larger than cognitive information when individuals are distracted for a period of time compared to when they engage in deliberative thinking. In two studies, participants were presented with information about 4 decision alternatives: An affective alternative that scored high on affective attributes but low on cognitive attributes, a cognitive alternative with the opposite trade-off, and two fillers. They were then asked to indicate their attitudes toward each of four decision alternatives either immediately, after a period of deliberation, or after a period of distraction. The results of both experiments demonstrated that participants significantly preferred the affective alternative to the cognitive alternative after distraction, but not after deliberation. The implications for understanding when and how unconscious thought may lead to better decisions are being discussed.

Item ID: 56836
Item Type: Article (Research - C1)
ISSN: 1664-1078
Keywords: deliberation, distraction, affective, cognitive, unconscious thought
Copyright Information: Copyright © 2015 Wang, Chan, Chen, Chen and Wang. This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY) [https://creativecommons.org/licenses/by/4.0/]. The use, distribution or reproduction in other forums is permitted, provided the original author(s) or licensor are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
Funders: National Natural Science Foundation of China (NNSFC), Ministry of Education of China (MEC), Zhejiang Provincial Natural Science Foundation of China (ZPNSF)
Projects and Grants: NNSFC 31200791, MEC Grant no. 12YJC190029, ZPNSF LQ12G01001
Date Deposited: 13 Jan 2019 23:20
FoR Codes: 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1702 Cognitive Science > 170202 Decision Making @ 100%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970117 Expanding Knowledge in Psychology and Cognitive Sciences @ 100%
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