Moscardo, Gianna (2019) Encouraging hospitality guest engagement in responsible action: Building comprehensive theoretical models to support effective action (invited paper for 'luminaries' special issue of International Journal of Hospitality Management). International Journal of Hospitality Management, 76 (Part B). pp. 61-69.

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Abstract

Growing concerns about the state of the global environment and growing awareness of issues related to poverty and economic inequality are putting pressure on both the public and private sector to improve their sustain ability performance. Hospitality businesses are at the frontline of such pressures on leisure and tourism consumption. In response there has been extensive adoption of corporate environmental and social responsibility programs in accommodation and food businesses. These programs need both the support of consumers to pay for theses initiatives and their participation in a range of behaviors. The challenge for hospitality managers is how to encourage this guest participation in corporate responsibility programs. The challenge for hospitality researchers is provide guidance to these managers based on sound research guided by appropriate theory. While researchers have begun to respond to this challenge with increasing studies focused on guest participation, the area as whole suffers from a number of misuses of psychological theory. The paper reviews the available studies focusing on their use and misuse of psychological concepts and theories. It then seeks to address these issues by setting out a dual-processing theoretical framework that links different pathways to desired guest participation to their appropriate concepts and theories. The aim is to provide researchers in this area with a better understanding of the core aspects of psychology relevant to this research area. It is hoped that the use of more appropriate concepts and theories will both improve the quality of research in this area and through this, provide more practical recommendations for hospitality managers.

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