Social capital dimensions in virtual world platforms

Nazir, Mohamed, Hamilton, John, and Tee, Singwhat (2018) Social capital dimensions in virtual world platforms. In: Proceedings of the 18th International Conference on Electronic Business (1) pp. 578-585. From: ICEB 2018: 18th International Conference on Electronic Business, 2-6 December 2018, Guilin, China.

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Abstract

This study investigates the three dimensions (cognitive, relational, and structural) of social capital within social, gaming, and mixed virtual world platforms. Utilising ANOVA in examining data collected from three different virtual worlds’ users (Second Life, Word of Warcraft, and Entropia Universe). Finding supports no significant differences between cognitive (shared values and language) and relational (trust) social capital between the different virtual world platform. However, there are significant differences in structural social capital (network ties) between the different types of virtual world platforms. The study findings help virtual world operators, developers, and business in understanding the social capital dimensions needed to build stronger social capital, and trust, between the virtual world community participants, developers, and business.

Item ID: 56700
Item Type: Conference Item (Research - E1)
ISSN: 1683-0040
Keywords: social capital dimensions, virtual world platforms, cognitive, structural, and relational social capital
Date Deposited: 05 Mar 2019 00:44
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150399 Business and Management not elsewhere classified @ 100%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 100%
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