Report on a social norm intervention at a South Australian university

Walker, Karen (2002) Report on a social norm intervention at a South Australian university. Health Promotion Journal of Australia, 13 (3). pp. 211-213.

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A social norm intervention program was trialed at a South Australian university in 2001. The results from an evaluation of the effectiveness of the program to alter widely held mis-beliefs amongst the student population with regards to the drug and alcohol use of their peers were inconclusive. Social norm marketing is a widely used practice in university in America with documented effectiveness. It is a health promotion strategy worthy of further study in the Australian tertiary context.

Item ID: 551
Item Type: Article (Commentary)
ISSN: 1036-1073
Keywords: Social norm marketing, University students
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Copyright © 2002 Australian Health Promotion Association

Date Deposited: 05 Oct 2006
FoR Codes: 11 MEDICAL AND HEALTH SCIENCES > 1117 Public Health and Health Services > 111712 Health Promotion @ 0%
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