Raw emotion: the living memory module at three sites of practice

Pocock, Clemara, Stell, Marion, and Mate, Geraldine (2018) Raw emotion: the living memory module at three sites of practice. In: Smith, Laurajane, Wetherell, Margaret, and Campbell, Gary, (eds.) Emotion, Affective Practives, and the Past in the Present. Key Issues in Cultural Heritage . Routledge, Abingdon, UK, pp. 281-303.

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[Extract] This chapter investigates the effectiveness of emotion as a framing tool for engaging visitors at heritage sites and museums. Living Memory is a video recording module that invites a visitor to contribute their personal story through a fixed emotional lens. The selection of an emotive theme for story¬telling forces contributors to think about how a story makes them feel, rather than focusing on conventional historical narratives of events and time. This chapter outlines how this module was trialled at three sites of practice. The results suggest that storytelling as affective practice can produce a surprising counter-narrative, even within seemingly safe and conventional topics. Significantly, too, this affective framing of visitor participation promotes meaningful engagement, and facilitates greater inclusiveness of diverse stories in museum and heritage spaces.

Item ID: 54918
Item Type: Book Chapter (Research - B1)
ISBN: 978-0-815-37002-4
Date Deposited: 08 Aug 2018 05:11
FoR Codes: 16 STUDIES IN HUMAN SOCIETY > 1699 Other Studies in Human Society > 169999 Studies in Human Society not elsewhere classified @ 50%
20 LANGUAGE, COMMUNICATION AND CULTURE > 2099 Other Language, Literature and Culture > 209999 Language, Communication and Culture not elsewhere classified @ 50%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970120 Expanding Knowledge in Language, Communication and Culture @ 100%
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