Chinese behind the wheel: factors affecting their satisfaction with international self-drive holidays

Wu, Mao-Ying, Pearce, Philip L., and Li, Qiucheng (2018) Chinese behind the wheel: factors affecting their satisfaction with international self-drive holidays. Journal of Destination Marketing and Management, 9. pp. 12-19.

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This study seeks to assess the factors influencing the satisfaction of Chinese tourists when they undertake self-drive international vacations. There are few existing studies about this independent travel market. Semi-structured interviews were undertaken to gather initial views about the attributes contributing to self-drive satisfaction. A questionnaire-based survey was then employed in Shanghai. Multiple linear regression analysis was used to test the factors which significantly affected tourists' satisfaction. Analysis of the data reflected some of the findings from limited previous studies of other international groups: the scenery, road facilities, and available activities all have a significant positive impact on satisfaction. However, for the Chinese drive tourists, the responses of the local community to their trip, as well as key environmental issues, notably air quality, are distinctively important concerns. Implications are identified for international destination management organizations which are interested in promoting to and developing this self-drive Chinese market.

Item ID: 54604
Item Type: Article (Research - C1)
ISSN: 2212-5752
Keywords: Chinese outbound tourists, self-drive tourism, satisfaction, community hospitality, air quality
Copyright Information: Copyright © 2017 Elsevier Ltd. All rights reserved.
Funders: National Social Science Foundation of China (NSSFC)
Projects and Grants: NSSFC No. 14CGL024
Date Deposited: 18 Jul 2018 08:01
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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