A mobile narrative community: communication among senior recreational vehicle travellers

Pearce, Philip L., and Wu, Mao-Ying (2018) A mobile narrative community: communication among senior recreational vehicle travellers. Tourist Studies: an international journal, 18 (2). pp. 194-212.

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Narrative communities consist of closely interacting participants who frequently discuss their views of the world. The aims of this study were to establish the credibility of using a narrative community approach to the recreational vehicle (RV) market and, if appropriate, both identify common themes in the public discourse and direct attention to sensitive issues which those seeking to influence this market need to consider. Primary data were collected in Australia through focus groups at a typical regional RV rally site. This material was supplemented by close study of the main membership magazine produced for the target group. The researchers were able to confirm the applicability of the narrative community approach through noting the frequent repetition of symbolic stories, recurring phrases and highly favoured topics. The extended focus group conversations and the supplementary materials revealed six highly consistent themes binding the perspectives of the RV tourists. The celebrated common concerns were enjoying a new family, safety, freedom, health and living economically while contributing to the communities visited. This commonality was seen as constituting enthusiastic advocacy for RV travel and opens lines of communication for those seeking to influence RV users.

Item ID: 54207
Item Type: Article (Research - C1)
ISSN: 1741-7976
Keywords: Australian recreation vehicles users, communication strategies, Grey Nomads, lifestyle advocacy, narrative community
Date Deposited: 20 Jun 2018 07:45
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3508 Tourism > 350806 Tourist behaviour and visitor experience @ 100%
SEO Codes: 90 COMMERCIAL SERVICES AND TOURISM > 9003 Tourism > 900302 Socio-Cultural Issues in Tourism @ 100%
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