You are what you tweet: personality expression and perception on Twitter

Qiu, Lin, Lin, Han, Ramsay, Jonathan, and Yang, Fang (2012) You are what you tweet: personality expression and perception on Twitter. Journal of Research in Personality, 46 (6). pp. 710-718.

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Microblogging services such as Twitter have become increasingly popular in recent years. However, little is known about how personality is manifested and perceived in microblogs. In this study, we measured the Big Five personality traits of 142 participants and collected their tweets over a 1-month period. Extraversion, agreeableness, openness, and neuroticism were associated with specific linguistic markers, suggesting that personality manifests in microblogs. Meanwhile, eight observers rated the participants’ personality on the basis of their tweets. Results showed that observers relied on specific linguistic cues when making judgments, and could only judge agreeableness and neuroticism accurately. This study provides new empirical evidence of personality expression in naturalistic settings, and points to the potential of utilizing social media for personality research.

Item ID: 53745
Item Type: Article (Research - C1)
ISSN: 1095-7251
Keywords: personality, microblogs, Twitter, social media, linguistic analysis
Funders: Nanyang Technical University
Date Deposited: 06 Jun 2018 23:53
FoR Codes: 17 PSYCHOLOGY AND COGNITIVE SCIENCES > 1701 Psychology > 170109 Personality, Abilities and Assessment @ 50%
20 LANGUAGE, COMMUNICATION AND CULTURE > 2004 Linguistics > 200405 Language in Culture and Society (Sociolinguistics) @ 50%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970117 Expanding Knowledge in Psychology and Cognitive Sciences @ 50%
89 INFORMATION AND COMMUNICATION SERVICES > 8904 Media Services > 890403 Internet Broadcasting @ 50%
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