Sectioning social capital in virtual world platforms

Nazir, Mohamed, Hamilton, John, and Tee, Singwhat (2017) Sectioning social capital in virtual world platforms. In: Proceedings of the 22nd Asia Pacific Decision Sciences Institute Conference. pp. 194-200. From: APDSI 2017: 22nd Asia Pacific Decision Sciences Institute Conference: technology convergence, innovation & design sciences, 21-25 July 2017, Seoul, Korea.

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Virtual world platforms is developed and advanced, which provides a suitable platform for users to interaction, communicate, and build social relationships supported with social capital. Social capital in form of bridging and bonding are likely influences by the nature of the virtual world platforms. This study examine the association of the two forms of social capital within social, gaming, and mixed virtual world platforms. ANOVA is employed to analyses data collected from Second Life, Word of Warcraft, and Entropia Universe users through the online survey. Findings reveal that there is no significant differences in bridging social capital between the different virtual word platforms. However, there is a significant difference in bonding social capital between the different virtual world platforms. The finding of this study helps developers and business' build a stronger social capital relationships with their clients, which in-turn increases the loyalty and trust between users and developers and/or business'.

Item ID: 53640
Item Type: Conference Item (Research - E1)
ISSN: 1539-1191
Date Deposited: 15 May 2018 03:46
FoR Codes: 15 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 1503 Business and Management > 150307 Innovation and Technology Management @ 100%
SEO Codes: 89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 100%
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