Nazir, Mohamed, Hamilton, John R., and Tee, SingWhat (2017) Real money trading in virtual worlds. In: Proceedings of the 17th International Conference on Electronic Business. pp. 202-207. From: ICEB 2017: 17th International Conference on Electronic Business, 4-8 December 2017, Dubai, United Arab Emirates.

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Abstract

Significant real money is traded into and out of virtual world currencies. Virtual world participating users buy and sell virtual products, virtual goods, virtual properties, virtual services, and other virtual items of interest. As gamers, some trade real money to: buy assets including characters, currencies and other auctioned items. Others buy at virtual auctions, purchase virtual currencies, purchase virtual land, build virtual properties and use virtual facilities. The Theory of Planned Behavior maps a structural equation modelling approach for real money trading (RMT)- suggesting RMT can be behaviorally promoted to participant users in virtual worlds.

Item ID:	53629
Item Type:	Conference Item (Research - E1)
ISSN:	1683-0040
Keywords:	real money trading virtual world, planned behavior, attitude, intention, perceived behavioral control, structural model, second life
Date Deposited:	14 May 2018 02:34
FoR Codes:	?? 359903 ??
SEO Codes:	89 INFORMATION AND COMMUNICATION SERVICES > 8999 Other Information and Communication Services > 899999 Information and Communication Services not elsewhere classified @ 100%
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