Crawford-Spencer, Elizabeth (2015) Deriving meaning for social franchising from commercial franchising and social enterprise. Journal of Marketing Channels, 22 (3). pp. 163-174.

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Abstract

Auntie Anne’s Pretzels, the American Red Cross, and IKEA are franchises for a social benefit, but are they social franchises? There is a diversity of perceptions of what is meant by the term social franchising but no consensus on the precise meaning. Given that social franchising is a relatively new area of research and that a crucial first step in research on any topic is to define its parameters, this article derives a set of indicators for the phenomenon of social franchising by bringing together three strands of scholarship: social franchising, commercial franchising, and social enterprise.

Item ID:	53341
Item Type:	Article (Research - C1)
ISSN:	1540-7039
Keywords:	franchise relationships, franchising, nonprofit franchising, social benefit, social franchising, social franchising indicators, social purpose
Copyright Information:	Copyright © Taylor & Francis Group, LLC.
Date Deposited:	19 Dec 2019 02:59
FoR Codes:	18 LAW AND LEGAL STUDIES > 1801 Law > 180105 Commercial and Contract Law @ 60% 18 LAW AND LEGAL STUDIES > 1801 Law > 180119 Law and Society @ 40%
SEO Codes:	94 LAW, POLITICS AND COMMUNITY SERVICES > 9499 Other Law, Politics and Community Services > 949999 Law, Politics and Community Services not elsewhere classified @ 100%
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