The diffusion and adoption of bitcoin: a practical survey for business

Wood, Jacob, Jang, Haejin, Lenskiy, Artem, and Khan, Gohar Feroz (2017) The diffusion and adoption of bitcoin: a practical survey for business. International Business Management, 11 (6). pp. 1278-1288.

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As an emerging form of cryptocurrency, Bitcoin has become increasingly prevalent in today’s financial marketplace. As a new technological instrument, this study examines Bitcoin by utilizing the technology adoption model and innovation diffusion theory. By utilizing such a framework, this study examines the factors that are associated with a decision to adopt Bitcoin as a means of financial exchange. By employing structural equation modeling and the partial least squares method, a research model was developed and tested using an international study that surveyed 121 global cryptocurrency community members. From our analysis we found that relative advantage and ease of use had a significant positive effect on bitcoin use intention while visibility and compatibility were also found to have a statistically positive impact. The results from this study have important implications to the finance and business sectors.

Item ID: 53149
Item Type: Article (Research - C1)
ISSN: 1993-5250
Keywords: cryptocurrency; bitcoin; Technology adoption model (TAM); innovation diffusion theory (IDT), international business application
Date Deposited: 16 Apr 2018 05:57
FoR Codes: 35 COMMERCE, MANAGEMENT, TOURISM AND SERVICES > 3503 Business systems in context > 350307 Technology management @ 100%
SEO Codes: 97 EXPANDING KNOWLEDGE > 970110 Expanding Knowledge in Technology @ 50%
97 EXPANDING KNOWLEDGE > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services @ 50%
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